Athleta Media allows coaches to upload and analysis sports media footage for athlete learning and development. The system allows athletes to download coaches’ media or upload their own sports footage to develop their own personal highlight reels. The system has additional features such as video conferencing to provide coaches the opportunity to have live game/video review sessions and or parent/athlete meetings. Athleta and parents can access video footage and attend online classes via the web system or via the Athleta Media mobile app.